A team has names and photos — how do you know they're real?
"Doxxed" isn't the same as "verified." Here's how to actually check the people behind a project.
A project page with headshots, full names, and job titles feels reassuring — but a photo and a name cost nothing to invent. Stock images, AI-generated faces, and borrowed identities all show up regularly. "The team is public" only helps you if the public team is actually real and actually working on this project. That's a separate check, and it's not hard to do.
What actually verifies a team:
Reverse-image-search the photos. If a "founder's" headshot is a stock photo or belongs to someone with a different name, you're done — that's a fabricated identity.
Cross-check LinkedIn and history. A real professional usually has a trail: prior roles, a network, activity that predates this project. A profile created last month with three connections is a flag.
Match claims to reality. "Ex-Google," "advised by [big name]" — these are checkable. Look for the claim confirmed from the other side (the person's own profile, the company), not just asserted on the project's page.
See if the person acknowledges the project publicly. Someone genuinely involved will usually reference it somewhere they control — their own account, a talk, a post — not only appear on the project's own website.
Why this matters to you specifically: a named team is only a positive signal if the names hold up. Treating "they're not anonymous" as reassurance — without spending five minutes confirming the people exist and are really involved — is exactly the gap that fake-team projects rely on.
Team verification is one of the five categories in every report we run.